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Vitauthority is a health and wellness-focused supplements brand leaning into friendly, visually quirky, and feminine design aesthetics. The company aims to simultaneously educate its audience with carefully chosen science-backed ingredients while maintaining an approachable brand image, supported by a wealth of loyal customers. My work consists of a mixture of product, web, packaging, and advertising design. Below are some samples of my biggest contributions to the company’s products and design advances, with more to be seen on the brand’s website here.
Some projects I collaborated on with the rest of the team include Multi Collagen Protein+ Pumpkin Spice, Multi Collagen Burn Chocolate Swirl, Youth, and Phytoceramides.